Claude Monet Essay Example | Topics and Well Written Essays - 250 words - 3

Claude Monet - Essay Example He was also a student of Jacque-Louis David. Then became a mentee of Eugene Boudin who taught him on the outdoor technique of painting. He left school after being his mother dying in the year 1857. Later on he left France and went England where he painted more than 25 building and he was suspected of revolutionary activities. At 32 Monet and Camille Doncieux married. They had two sons, second one died of tuberculosis where he painted him on the death bed (Kalitina & Brodskaiï ¸  , 2011, 102-120) On later life and death, Monet had difficulty life after death of his wife. The grief gave him the impetus to make the best of his painting. Most of the painting were considered the best for campaign in France. The prospects of Monet starting changing when he met Paul Durand, dealer, who made his paint sale. His painting such as Rouen Cathedral got popularity. Life changed and he started making better incomes. In the year 1926, Monet succumbed to lung cancer. Only 50 people attended the burial at cemetery of Givenery church. Burt, D. S. (2001). The biography book: a readers guide to nonfiction, fictional, and film biographies of more than 500 of the most fascinating individuals of all time. Westport, CT, Oryx Press. (pg

The Nurses' Responsibility in the Prevention of Medication Errors Research Paper

The Nurses' Responsibility in the Prevention of Medication Errors - Research Paper Example Despite the fact that medication error prevention necessitates holistic action of all disciplines within the healthcare domain, nurses have specific roles hey can play in ensuring these errors are abated if not completely prevented. The paper herein discusses some of the responsibilities nurses are charged with to overcome the prime causes and prevent errors in medication. Overcoming inadequate education, training, and orientation Nurses need to be confident about the knowledge they have ass pertains the administration of medication as well as limitations and functions of devices used in administering medication. In the event that they are not comfortable with any aspect regarding administration of medication, they ought to request ancillary training prior to administering drugs. In addition, they need to have knowledge on and make use of time-honored approaches to reduce the occurrence of these errors. One approach of ensuring that the patient is safeguarded against sentinels in med ication is to for nurses to ensure that they have a command of training in the careful verification of every care recipient’s dose of medication against their clinical records (Garber, Gross, & Slonim, 2010). Moreover, they ought to advocate for unit dose systems of administration to facilitate efficiency and limit errors. These systems eliminate multiple doses as well requirements of reconstituting medications. By double-checking the systems, nurses effectively minimize the chance that errors of assumption may occur. Overcoming failures in Communication As valuable and educated members of the healthcare fraternity, nurses ought to be comfortable about questioning pharmacists and physicians about their choice of medications, the doses, the administration routes, reactions, and interactions. Nurses should raise questions to all involved parties to clarify their concerns, before going ahead to administer medication as instructed. They should also clarify orders. More often than not, nurses struggle to make sense out of illegible handwriting and fill out incomplete orders. Prior to administering medication, the nurse needs to ensure that all orders are complete and have been clarified. They have a responsibility to comply with the policies of the organization as afar as safeguarding verbal orders is concerned; for instance spelling or repeating names of drugs and their doses. The clarification of orders is of particular significance within settings in which pharmacists have no opportunity of reviewing he order given by the physician. For instance, nurses in behavioral healthcare, homecare institutions and long-term care regularly communicate orders given by the physician to pharmacists located in a different area via telephone (Prevost 2002). Another responsibility is taking extra caution in light of medications prone to error by increasing communication. Professional literature concerned with health is inundated with reports on medications renowned for ha ving frequent errors in administration. With reference to the institute of Safe Medication Practice (ISMP), the five medications that raise a lot off concern include narcotics and opiates, insulin, injectable potassium concentrate, sodium chloride solutions, and intravenous anticoagulants. As such, nurses need to work

SWOT Analysis of Tesco Express

SWOT Analysis of Tesco Express The organisation which we have taken for the study is Tesco Express the sub brand of Tesco Plc. In our study we are going to identify, describe and evaluate the following management area of Tesco Plc, where we will be involving Marketing Principles to give proper management report on the basis of below strategies: The Organisation Orientation The competitive advantage of the organisation The Impact, positive and negative of the organisations Marketing Mix Management report of Tesco Express- Strength, weakness and improvements that will help to maintain competitive advantage in near future Origin of Tesco Tesco Plc the leading Britain retailer among the top three retailers in the world. They are operating 3700 stores among the world and they have employed around 470,000 employees. They are operating in 14 countries and they are UK, Republic of Ireland, India, China, Japan, Czech Republic, Hungary, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey, and USA. Tesco Plc was started by Jack Cohen in 1919 and the name Tesco was first appeared in the shop in Edgware in 1929 since the company has grown they were implementing their innovation in different business. Jack Cohen founded Tesco and his first day profit was ÂÂ £1 among his ÂÂ £4 sales on selling a grocery from the stall in East London. In the year 1924 the first in-house brand of Tesco has launched and they named that product as Tesco Tea. The names come from the initial of TE Stockwell, who was a partner in the tea supplies and the CO from Jack Cohens Surname. In the year 1932 Tesco stores limited have changed to Tesco private Limited Company. Tesco the brand which have changed their way they do business so fundamentally in each and every part of its company. Because of this change they have done in to business which also includes the loyalty management. For that they have taken a different expertise among the world as the earliest and that they have that named as Clubcard. Tesco joined with DunnHumby and created a Clubcard to tracks the buying behaviour of their 13 million customers, through recording and tracking consumption data from shopping bills. Tesco and DunnHumby have jointly built, maintain and mine a rich customer database with information derived from all customer touch points. Using this customer database, Tescos marketing department is then able to manage changes in either individual or general consumption patterns and adapt their marketing strategies accordingly. Clubcard is a reflection of the attributes of the business and its commitment: a strong team ethic, a commitment to serving customers, and most of all, top-to-bottom retailers pragmatism. Tesco made customer loyalty marketing work, when every other British supermarket loyalty programme in the late 1990s failed, faltered or never got started. Every year since 1995, headlines have proclaimed the death of loyalty scheme, usually enthusiastically supported by other retailers whose loyalty schemes are distant memories. Yet Clubcard is never questioned as a strategic priority by the management. Instead, Tesco has responded to the critics by measurably building sales through Clubcard, using the relevant knowledge it creates to improve the way it runs its business. The Organisation Orientation: Definition An approach to business that centres its activities on satisfying the needs and wants of its customers. The production department when starts to manufacture the product, it focuses on the promotion, distribution, pricing etc. How Tesco implemented its Market orientation: It overall beats the competition in producing the best quality product to the end users with great customer satisfaction as mentioned below. Flexibility Plan and goal setting Managerial and interpersonal skills Flexibility Tesco Express is widely opened across the cities in UK and gives options to many consumers to shop easily. In total there are around 150 shops which is great benefit to the consumers. They have introduced online trading where customers can place an order and buy it without any hindrance. Self billing has been bought up to avoid queues, saves time and energy, people can use the self bill system and pay by themselves and also introduced Club cards in which they can measure sales and improve accordingly by collecting database. Plan and goal setting Every organisation has its own plans and works only with the setting right goals at right time. Plans are to maximise sales and profits, maintains No 1 retail store in UK. Targets competitors and remains as a market leader, provides goods/services that are cheap and affordable to public. Business plans and modules are followed to achieve respective goal. Each objective has deadlines to meet so they have to meet their set objective within the stipulated period of time. Ex- Point of sale is an important merchandising activity to remind, people to stock up, just in case, a different product in categories has been brought together under Barbecue Theme, and a sale tends to increase. With the exceptions of meat, Tesco Express has brought all its barbecue products together under one category in store in order to promote sales and profits. Managerial and interpersonal skills- Still not yet completed Marketing: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (C.I.M, 2001) In this cut throat competition, Tesco innovates and re-innovates the new product as per the marketing environment in comparison with its fellow competitors. Healthy competition gives the best outcome of the product like price and quality. The main aim is to maximize customers value as a source of competitive advantage. Tescos Marketing Concept Meets customer needs, wants and preferences more effectively and more closely than competitors Asda, Sainsbury WM Morrison supermarket. The basic philosophies of the organisation are production and sales, it integrates the various activities like production, selling, distribution promotion, advertisement and human resource management in a profitable way for the service of the customers. Production: Focuses on the goods where quality matters and profit is gained on the volume of sales. Quality should be maintained in all the stages of production Tesco the company which are offering more than 100 products under their own brand Tesco. Comparatively they are quality oriented and price oriented. These products are mainly targeted their customer daily needs. They are following exact market economics to market their products. Sales: Even Tesco has its own products in Tesco express also they sell products from different brands too. While comparing with other products Tesco products is more cost effective and with high quality. Tesco Express is one of emerging sub brand in the UK is offering the customer to minimise their shopping time. New innovation has been brought in the form of advanced technology for the customers to generate and pay their own receipts by them. Goals have been divided into 3 different sets- Once it sets up the plan with the right objective, the next strategy is to maximise sales with customer satisfaction. Let us take through with 3 different sets of goals. The organisation recognises the market movements of its competitors in order to maintain good mindset in peoples mind. It strives hard to satisfy customers needs, preferences and taste which is very big task. The last and foremost goal is carried out in the internal management to increase productivity with great coordination among staff members who works as a team. Let us concentrate on planning aspects with involving planning strategies as discussed below. Marketing Planning: Marketing Planning: Turning strategies into implementable action and it is a detailed written statement where each and everyone in the organisation must follow the principles and guidelines and act accordingly. Planning is decide in advance what to do and what not to do, planning plays a vital role in the supermarket division as it deals with FMCG products, in day todays business the sales increases rapidly when everything goes according to plan. Internal and External Environment Key Aspects- Position of Tesco when compared to other companies. Where are we now? Significant improvement has shown in identical market in UK Marketing Audit Market Research Environment Analysis How did we get there? They got there simply because of good performance which was solid. Where are we heading and where do we want to be? Tesco express has strived to achieve the highest standards to ensure the long-term access to quality products and maintain their position as the UKs number 1 supermarket. Tescos aim is to keep customers happy, to achieve high profit margins, to motivate workers, expand its marketing strategies, and support economic issues and to be friendly towards the environment. Tesco aims to cover every conceivable part of the consumer base with management controls. Review Procedures Management Controls How might we get there? It has good marketing mix strategies and implements successfully. By doing so it has reached heights by giving services to consumers. Tesco Express should make als Marketing Mix Which way is best? Are we on course? How can we ensure arrival? Choice criteria Screening Modelling Company Profile SWOT Once marketing planning is carried out successfully the next step is to concentrate on marketing audit. It can be analysed with the inclusion of Strengths Weakness Opportunities Threats (SWOT). Once the major part is carried out successfully with all the research analysis and datas, it gives us the strategic position. The overall evaluation of a companys strengths, weakness, opportunity and threats is called as SWOT analysis. It is a way of monitoring the external and internal marketing environment. Good marketing is the art of finding, developing and profiting from these opportunities. A marketing opportunity is an area of buyer need and interest that a company has a high profitably of profitably satisfying. There are three main sources of market opportunities are. The first is to supply something that is short supply. This requires little marketing talent, as the need is obvious. The second is to supply an existing product or service in a new or superior way. The last method often leads to a very new product or service by offering lower price with good quality. To evaluate opportunities companies can use Market Opportunity Analysis (MOA) to determine their attractiveness and profitably of asking questions such as Can we focus the target markets and reach them with cost-effective method and trade markets? Can we deliver the benefits better than any actual or potential competitors? Will the financial rate of return meet or exceed our required threshold for investment? Does our company possess or have access to the critical capabilities and resources we need to deliver the customer benefits? Can we articulate the benefits convincingly to a defined target market? Based on the above Kotlers theory we will be giving out SWOT analysis data. Strengths A wider range of products including fresh and healthy food are available. Tesco express has added around 800 new product lines last year. Stores have increased by over 35% since 2000. Quality of products is sold. All classes of people can afford to buy. It has strong Market Leadership. Strong and good brand image. Weakness Range of stores is limited in Tesco Express and price is not as good as main stores. Inventory turnover is weak. Does not respond queries in time. It mainly concentrates and depends only in UK and Europe. Turnover is poor. Opportunities Planning to open retail environment in Euro zone. Tesco Express has been bought up in density area to satisfy customers requirement with ease. Opportunities in India and other international markets and also they have got private labelling schemes. Threats Intense cut throat competition High interest rates in UK. Labour wages are increasingly at a higher rate. Difficult conditions in International markets. Competitive advantage of the organisation Jack Welch, former CEO of GE says, If you dont have competitive advantage, dont compete. (Jobber 2007:773) In the face of global competition and cut throat competition, there are many competitors are growing day by day and the rule of survival for the fittest comes into picture. Companies are forced to survive by increasing the production and sales at a better rate. With todays technology changing day by day oragnisation has to put the best foot forward to stay and compete. As a result they gain enormous experience to handle different sets of consumers and their buying habits Marketing is all about to generate transactions and to generate relationships. No organisation stands alone in the market without competitors; the company cannot develop its products by developing the product range and its features but also faces the competitive environment of the market. The factors which analyses the changing economic environment in the trading community and reacts accordingly. The competitors also influences various factors such as success or failure of a business in any market conditions, this is why it is important to consider systematically a number of aspects of competitive behaviour. Competitive analysis is a systematic approaching in understanding the key factors of the planning strategy in terms of objectives, resource allocation and implementation through the marketing mix. A good understanding of these factors reveals the organisation to be in a stronger arena in building and sustaining foundations for the firm to hold its position to maintain the reputation in the longer run. Once an organisation finds with whom it is competiting and which category of the competition of the emerging market. When competitors are identified, the probability of forming them into clusters, depending on focus and strategy. The outcome of the identified clusters identifies strong and weak competitors in each group which can be considered as the strategic opportunities defined. These are the number of different characteristic that can be used for identifying strategic segments, which in turn provides a useful framework for evolving opportunities in business environment that leads to an order of implementing organisational behaviour techniques of competitors data that relies on financial performance of the segments served in marketing strategies. The arch rival of Tesco express is Costcutter The arch rival of Tesco express is Costcutter because they are the one who have similar marketing policies to overcome its rival. Tesco Express is spread all over the United Kingdom with in and around 1000 outlets but Costcutter is with 1600 outlets. Comparatively Tesco express and Costcutter got the same logic of attracting their customers to sell best quality with reasonable price . However when we analyse the competitive advantage of Tesco to overcome its fellow competitors with new innovation called Auto billing and paying system but Costcutter lacks with that facilities. opening as wel as closing times varies with Costcutter as it is opened 24 hours open and Tesco express opens from 6am in the morning and closes 10pm in the night. So all we can say is that they are the perfect competitors with having leads and falls with each other in different facts. Tesco express is using different segmentations to make the Tesco express successful among their competitors and their segmentations are geographic, usage and loyalty; On geographic segmentation they categorise their shops according to the market. They mostly were concentrating on the region where they can have the more people who are be the bread and butter consumer that means people who wants to buy one or two products at that specific period of time. Theres a brand familiarity that you dont always get from a local store and the concept is familiar through use of the superstore predecessor. On usage segmentation being an express the range are limited and choice or very little and the price is bit higher than its own Tesco extra. On the loyalty segmentation they have just rock the concept called Clubcard. They have track the customers with the card and it make them to analyse to find the exact need of customer and they serving them according to their needs. Mission Every business has its goals/objectives and works on directions set by the management. No firms can succeed without objectives and tagline of Tesco is, Every little Helps. This tagline has created a realistic statement which is motivating and creates intent in the organisation. The realistic purpose is to provide focus and direction through the conduct of the business. Specific Measurable Accurate Realistic Time bound (SMART). SMART comes into picture once SWOT analysis is completed. Strategy> Behaviour standards Tescos Marketing Objectives The main aim is to retain customer satisfaction and maintain number 1 Retail Company in the UK. To maximise sales and profit To provide reasonable price to the consumers. Marketing Environment Marketing environment and its influences. It has been divided into 2 different categories based on 4ps. Micro Environment Macro Environment Micro Environment has been divided into 4 divisions namely Suppliers Distributors Competitors Customers Macro Environment has been divided into 5 divisions namely A) Socio Cultural Environment Factors affecting demographic structure of the population, lifestyles, attitudes, cultures, issues of public and private concerns, tastes and demands. B) Technological Environment Creates new product opportunities and improve production. C) Economic Environment It determines demand and supply chain. D) Political and legal Environment Rules, laws and regulations are operated as per the Government bodies. Ex: Smoking in public places E) Ecological Environment -Factors such as global warming, pollution, recycling, packaging etc. Macro environment with Tescos principles Socio Cultural Environment Brassington and Pettitt has given definition regarding Demographic, where he briefly explains that it is the study of the measurable aspects of population structures and profiles including factors such as age , size, gender, race, occupation and location. Tesco express has widely opened across and also outside UK to satisfy customer needs and preferences. Where in it represents strengths and weakness. There are wide range of products to satisfy all ages and all classes of people. It broadens tastes and demands according to peoples lifestyle and their expectations. If it does not satisfys then customers can lose interest and faith. Technological Environment- When an organisation uses more and more different techniques then flexibility comes into picture. Tesco express operates paperless transactions. It brings out new innovation strategies to market the product as per the existing environment. The recent one which it has introduced new way of billing system call, Till , where customers can pick, pack and invoice themselves.. This new system has given new dimensions to the customers to save an extra time. Market research is carried out on a regular basis where an organisation collects information with the respect to the customer focus Economic Environment- In this Economic environment 2 key words which handles the whole market is demand and supply. When there is a demand in the market supply increases automatically, this will have a huge impact in the business environment. They concentrate on the factors affecting economic business and monitor them in order to overcome. Political and legal Environment- Each and every organisation concentrates on the government laws, rules and regulations. Tesco Express follows strict rules and regulations and gives out warning signals to the customers. It also gives smoking free environment. Ex- Smoking is prohibited Ecological Environment- It aims to set up a greenery environment in the form of waste, packaging, recycling, and also cutting carrier bag use. It converts waste into an energy source and reduces the amount of waste going to landfill by over a third and works on waste targets scheme which are reviewed and reported every week. We have taken examples of 2 like packaging and recycling. If we take packaging with the product name called Eggs. Packaging helps to protect and preserve food for longer duration and promotes the product to reach the customers in the best condition. Recycling facilities are available in all our markets except China and Turkey. Tescos future plans are to implement recycling facilities even in respective countries as mentioned to have a global impact in the marketing environment. In UK we have 600 recycling centres of our larger stores. Last year we helped customers to recycle approximately 200,000 tonnes. Market Segmentation The identification of groups of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy. (Jobber 2004) Segments can be defined on the basis of Tesco principles. ? Customer Satisfaction- customers can be pleased all the time because all the products are available under one proof so chances of pleasing them will be on higher note. They dont target individuals indeed they target on the whole. Customers have variety of products to choose and satisfy their preferences. Ex- Products are sold to all age groups with reasonable price and with most importantly good quality Methods of Segmentation Geographic It targets customers as per the location, country and also takes into consideration whether it is Rural and Urban. Before it opens any new branches, it undergoes market survey based on the customers potential within the respective location. It also makes sure that for which county products are produced, plans for the available resources so that can be used up to the fuller extent, different sets of people has different taste and preferences according to their lifestyle. Ex China and UK. In China people have different lifestyle as compared to UK. Demographic Once it does sets up the business by creating a layout of the geographic successfully, now the next part is to introduce product based on the marketing analysis which includes people age, sex, race, income, occupation, socio-economic status. It collects complete database and then goes forward. Surveys are conducted at regular intervals with the interest of not losing customers focus and interest. This reduces the negative impact on the organisation. Geo-Demographic Geo- Demographic is nothing but the combination of geographic and demographic. Organisation works on the purchasing behaviours of the people. Once it gathers the available date by doing research in first and second stage and then works as per the prescribed plan. Postcode systems can assist agencies in the new business development, customer profile and identification. Psychographic Tesco divides the market on the basis of life style and personality of the consumers. It targets people of all ages with their requirements. From grocery, eatables to liquor. Types of Target Marketing Need to include on the basis of Tescos target marketing with the inclusion of 4 ps. Undifferentiated and differentiated marketing. Let us talk about the Positioning of Tesco. In earlier days Tesco did not have the brand name but when sales started picking up and demand was on higher side, it did not compromise quality in order to reduce price and it is very convenient to the customers to purchase products as quality of products are available. Once customers got an idea how good Tesco is then Tesco gained its brand name. With the brand name Tesco started to experiment the products with greater profits and then it is managing the customers with great customer loyalty. Philosophy of entire marketing mix hinges with good positioning and failed to do so creates unsound positioning. Positioning Strategies Reasonable price Good quality More and variety of Products Clearance sales Weekend offers and Festive offers Keys to successful positioning are based on competitiveness, successful positioning, creditability and consistency. Repositioning of product Takes place when positioning of products declines. Change in customer tastes and preferences. New competitors enters the market Marketing Mix An Effective marketing mix Tesco compromises on price and does not compromises on quality More demand and more supply. Customers loyalty Refer http://www.cim.co.uk/filestore/resources/10minguides/marketingmix.pdf The Impact, positive and negative of the Tesco Express marketing mix Marketing mix is divided into 7ps but let us concentrate on 4 ps which as follows. Promotion Place Price Product. We will critically discus 4 ps in the following stages. Promotion Promotion is generally referred as awareness created towards the introduction of new product and also the availability of the existing product by means of selling activities and advertising. The main aim of promotion is to spread awareness of the products, uses and benefits. It helps the organisation to position their products in the market to reach customers. The effective tool of promotion of Tesco Express is in the form of television and email adverts, message should be clear and simple so that it can reach the targeted audience by creating a desired response. There are different types of promotions such as advertising, personal selling, public relations and sales promotions. Promotional strategy- One of the Tescos key strategies in the promotional activity is, Clubcard loyalty scheme where it has been a huge success and in turn their market share has been increased. This change has led them to be a market leader. They were giving best and competitive prices to the market, products like fresh vegetables, fish, chicken , mutton, beef and all sorts of necessary day to day needs which were outsourced from the farmers , fish, mongers , butchers directly. They have opened number of convenience stores in every possible place and therefore have a good appeal to a huge number of customers in the market environment. Therefore had a very huge response when they had introduced the club card plus debit card scheme. They not only target higher classes of people but also different classes of people. Introduction of Tesco finest and also budgeted version called Tesco value which is having very huge impact in all the classes of the people. Now it shows how they promote their market to reach different classes of people. Advertising- It can be defined as any paid form of non-personal promotion transmitted through a mass medium. The sponsor should be clearly identified and the advertisement may relate to an organisation, a product or a service. The key difference, therefore, between advertising and other forms of promotion is that it is impersonal and communicates with large numbers of people through paid media channels. (Ref 1) Each and every organisation will advertise for the products produced, Tesco has always gives ads saying that they sell cheapest product in the whole of UK and it is one of the cheapest selling supermarket, where they claim that the price of the products is at least a penny less than their competiting firm in the advertisement featuring Prunella scales and Jane Horrocks comparing bills between Tesco and other stores. Stringent rules has to be followed when it is giving comparative advertising as per UK governments rule and abides the body for advertising standards, the Committee of Advertising Practice as listed in the rules and regulations act. They also have different advertisement taglines called, Every little helps, We sell for less, 1 billion pounds off, is youre nearest the dearest, Low prices every day because we sell 10000 everyday. There have been many advertisement campaigns stating that their products are cheaper to their direct competitors. Personal selling and sales force- According to fill (2002, p. 16), personal selling can be defined as: An interpersonal communication tool which involves face to face activities under taken by individuals, often representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by the sponsors representative. (Ref 2) Tesco has been occupied in all the field of business with a brooder marketing strategy; as far as personal selling is concerned they do not need, since they vastly deal with day today products. The only personal selling that they follow is online shopping which is not related to this category of marketing. Sales Promotion- According to the institute of sales promotion, sales promotion is: According to the institute of sales promotion, sales promotion is: The store offers a wide range of promotional offers in various times, if they open a store they would give away vouchers having a 2 pound discount on every six pounds spent for every passerby, club card members, computer tokens for schools. Below are the examples of New Year sales promotion. Examples of the New Year promotions offers include: Danepak Maple Cure Back Bacon 220g, was ÂÂ £3.00, now ÂÂ £1.50 Extra Large Pineapple, was ÂÂ £3.00, now ÂÂ £1.50 Baking Potatoes 2.5kg, was ÂÂ £1.92, now ÂÂ £1 Dolmio Original Bolognese Pasta Sauce 750g, was ÂÂ £2.12, now ÂÂ £1.06 Princes Tuna Chunks In Brine 4X185g, was ÂÂ £5.39, now ÂÂ £2.69 Maryland Choc Chip Hazelnut Cookies 150g, was 86p, now 43p. Kelloggs Special K Oats and Honey 425g, was ÂÂ £2.87, now ÂÂ £1.40 New Covent Garden Plum Tomato Sweet Basil Soup 600g, was ÂÂ £1.97, now 98 SWOT Analysis of Tesco Express SWOT Analysis of Tesco Express The organisation which we have taken for the study is Tesco Express the sub brand of Tesco Plc. In our study we are going to identify, describe and evaluate the following management area of Tesco Plc, where we will be involving Marketing Principles to give proper management report on the basis of below strategies: The Organisation Orientation The competitive advantage of the organisation The Impact, positive and negative of the organisations Marketing Mix Management report of Tesco Express- Strength, weakness and improvements that will help to maintain competitive advantage in near future Origin of Tesco Tesco Plc the leading Britain retailer among the top three retailers in the world. They are operating 3700 stores among the world and they have employed around 470,000 employees. They are operating in 14 countries and they are UK, Republic of Ireland, India, China, Japan, Czech Republic, Hungary, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey, and USA. Tesco Plc was started by Jack Cohen in 1919 and the name Tesco was first appeared in the shop in Edgware in 1929 since the company has grown they were implementing their innovation in different business. Jack Cohen founded Tesco and his first day profit was ÂÂ £1 among his ÂÂ £4 sales on selling a grocery from the stall in East London. In the year 1924 the first in-house brand of Tesco has launched and they named that product as Tesco Tea. The names come from the initial of TE Stockwell, who was a partner in the tea supplies and the CO from Jack Cohens Surname. In the year 1932 Tesco stores limited have changed to Tesco private Limited Company. Tesco the brand which have changed their way they do business so fundamentally in each and every part of its company. Because of this change they have done in to business which also includes the loyalty management. For that they have taken a different expertise among the world as the earliest and that they have that named as Clubcard. Tesco joined with DunnHumby and created a Clubcard to tracks the buying behaviour of their 13 million customers, through recording and tracking consumption data from shopping bills. Tesco and DunnHumby have jointly built, maintain and mine a rich customer database with information derived from all customer touch points. Using this customer database, Tescos marketing department is then able to manage changes in either individual or general consumption patterns and adapt their marketing strategies accordingly. Clubcard is a reflection of the attributes of the business and its commitment: a strong team ethic, a commitment to serving customers, and most of all, top-to-bottom retailers pragmatism. Tesco made customer loyalty marketing work, when every other British supermarket loyalty programme in the late 1990s failed, faltered or never got started. Every year since 1995, headlines have proclaimed the death of loyalty scheme, usually enthusiastically supported by other retailers whose loyalty schemes are distant memories. Yet Clubcard is never questioned as a strategic priority by the management. Instead, Tesco has responded to the critics by measurably building sales through Clubcard, using the relevant knowledge it creates to improve the way it runs its business. The Organisation Orientation: Definition An approach to business that centres its activities on satisfying the needs and wants of its customers. The production department when starts to manufacture the product, it focuses on the promotion, distribution, pricing etc. How Tesco implemented its Market orientation: It overall beats the competition in producing the best quality product to the end users with great customer satisfaction as mentioned below. Flexibility Plan and goal setting Managerial and interpersonal skills Flexibility Tesco Express is widely opened across the cities in UK and gives options to many consumers to shop easily. In total there are around 150 shops which is great benefit to the consumers. They have introduced online trading where customers can place an order and buy it without any hindrance. Self billing has been bought up to avoid queues, saves time and energy, people can use the self bill system and pay by themselves and also introduced Club cards in which they can measure sales and improve accordingly by collecting database. Plan and goal setting Every organisation has its own plans and works only with the setting right goals at right time. Plans are to maximise sales and profits, maintains No 1 retail store in UK. Targets competitors and remains as a market leader, provides goods/services that are cheap and affordable to public. Business plans and modules are followed to achieve respective goal. Each objective has deadlines to meet so they have to meet their set objective within the stipulated period of time. Ex- Point of sale is an important merchandising activity to remind, people to stock up, just in case, a different product in categories has been brought together under Barbecue Theme, and a sale tends to increase. With the exceptions of meat, Tesco Express has brought all its barbecue products together under one category in store in order to promote sales and profits. Managerial and interpersonal skills- Still not yet completed Marketing: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (C.I.M, 2001) In this cut throat competition, Tesco innovates and re-innovates the new product as per the marketing environment in comparison with its fellow competitors. Healthy competition gives the best outcome of the product like price and quality. The main aim is to maximize customers value as a source of competitive advantage. Tescos Marketing Concept Meets customer needs, wants and preferences more effectively and more closely than competitors Asda, Sainsbury WM Morrison supermarket. The basic philosophies of the organisation are production and sales, it integrates the various activities like production, selling, distribution promotion, advertisement and human resource management in a profitable way for the service of the customers. Production: Focuses on the goods where quality matters and profit is gained on the volume of sales. Quality should be maintained in all the stages of production Tesco the company which are offering more than 100 products under their own brand Tesco. Comparatively they are quality oriented and price oriented. These products are mainly targeted their customer daily needs. They are following exact market economics to market their products. Sales: Even Tesco has its own products in Tesco express also they sell products from different brands too. While comparing with other products Tesco products is more cost effective and with high quality. Tesco Express is one of emerging sub brand in the UK is offering the customer to minimise their shopping time. New innovation has been brought in the form of advanced technology for the customers to generate and pay their own receipts by them. Goals have been divided into 3 different sets- Once it sets up the plan with the right objective, the next strategy is to maximise sales with customer satisfaction. Let us take through with 3 different sets of goals. The organisation recognises the market movements of its competitors in order to maintain good mindset in peoples mind. It strives hard to satisfy customers needs, preferences and taste which is very big task. The last and foremost goal is carried out in the internal management to increase productivity with great coordination among staff members who works as a team. Let us concentrate on planning aspects with involving planning strategies as discussed below. Marketing Planning: Marketing Planning: Turning strategies into implementable action and it is a detailed written statement where each and everyone in the organisation must follow the principles and guidelines and act accordingly. Planning is decide in advance what to do and what not to do, planning plays a vital role in the supermarket division as it deals with FMCG products, in day todays business the sales increases rapidly when everything goes according to plan. Internal and External Environment Key Aspects- Position of Tesco when compared to other companies. Where are we now? Significant improvement has shown in identical market in UK Marketing Audit Market Research Environment Analysis How did we get there? They got there simply because of good performance which was solid. Where are we heading and where do we want to be? Tesco express has strived to achieve the highest standards to ensure the long-term access to quality products and maintain their position as the UKs number 1 supermarket. Tescos aim is to keep customers happy, to achieve high profit margins, to motivate workers, expand its marketing strategies, and support economic issues and to be friendly towards the environment. Tesco aims to cover every conceivable part of the consumer base with management controls. Review Procedures Management Controls How might we get there? It has good marketing mix strategies and implements successfully. By doing so it has reached heights by giving services to consumers. Tesco Express should make als Marketing Mix Which way is best? Are we on course? How can we ensure arrival? Choice criteria Screening Modelling Company Profile SWOT Once marketing planning is carried out successfully the next step is to concentrate on marketing audit. It can be analysed with the inclusion of Strengths Weakness Opportunities Threats (SWOT). Once the major part is carried out successfully with all the research analysis and datas, it gives us the strategic position. The overall evaluation of a companys strengths, weakness, opportunity and threats is called as SWOT analysis. It is a way of monitoring the external and internal marketing environment. Good marketing is the art of finding, developing and profiting from these opportunities. A marketing opportunity is an area of buyer need and interest that a company has a high profitably of profitably satisfying. There are three main sources of market opportunities are. The first is to supply something that is short supply. This requires little marketing talent, as the need is obvious. The second is to supply an existing product or service in a new or superior way. The last method often leads to a very new product or service by offering lower price with good quality. To evaluate opportunities companies can use Market Opportunity Analysis (MOA) to determine their attractiveness and profitably of asking questions such as Can we focus the target markets and reach them with cost-effective method and trade markets? Can we deliver the benefits better than any actual or potential competitors? Will the financial rate of return meet or exceed our required threshold for investment? Does our company possess or have access to the critical capabilities and resources we need to deliver the customer benefits? Can we articulate the benefits convincingly to a defined target market? Based on the above Kotlers theory we will be giving out SWOT analysis data. Strengths A wider range of products including fresh and healthy food are available. Tesco express has added around 800 new product lines last year. Stores have increased by over 35% since 2000. Quality of products is sold. All classes of people can afford to buy. It has strong Market Leadership. Strong and good brand image. Weakness Range of stores is limited in Tesco Express and price is not as good as main stores. Inventory turnover is weak. Does not respond queries in time. It mainly concentrates and depends only in UK and Europe. Turnover is poor. Opportunities Planning to open retail environment in Euro zone. Tesco Express has been bought up in density area to satisfy customers requirement with ease. Opportunities in India and other international markets and also they have got private labelling schemes. Threats Intense cut throat competition High interest rates in UK. Labour wages are increasingly at a higher rate. Difficult conditions in International markets. Competitive advantage of the organisation Jack Welch, former CEO of GE says, If you dont have competitive advantage, dont compete. (Jobber 2007:773) In the face of global competition and cut throat competition, there are many competitors are growing day by day and the rule of survival for the fittest comes into picture. Companies are forced to survive by increasing the production and sales at a better rate. With todays technology changing day by day oragnisation has to put the best foot forward to stay and compete. As a result they gain enormous experience to handle different sets of consumers and their buying habits Marketing is all about to generate transactions and to generate relationships. No organisation stands alone in the market without competitors; the company cannot develop its products by developing the product range and its features but also faces the competitive environment of the market. The factors which analyses the changing economic environment in the trading community and reacts accordingly. The competitors also influences various factors such as success or failure of a business in any market conditions, this is why it is important to consider systematically a number of aspects of competitive behaviour. Competitive analysis is a systematic approaching in understanding the key factors of the planning strategy in terms of objectives, resource allocation and implementation through the marketing mix. A good understanding of these factors reveals the organisation to be in a stronger arena in building and sustaining foundations for the firm to hold its position to maintain the reputation in the longer run. Once an organisation finds with whom it is competiting and which category of the competition of the emerging market. When competitors are identified, the probability of forming them into clusters, depending on focus and strategy. The outcome of the identified clusters identifies strong and weak competitors in each group which can be considered as the strategic opportunities defined. These are the number of different characteristic that can be used for identifying strategic segments, which in turn provides a useful framework for evolving opportunities in business environment that leads to an order of implementing organisational behaviour techniques of competitors data that relies on financial performance of the segments served in marketing strategies. The arch rival of Tesco express is Costcutter The arch rival of Tesco express is Costcutter because they are the one who have similar marketing policies to overcome its rival. Tesco Express is spread all over the United Kingdom with in and around 1000 outlets but Costcutter is with 1600 outlets. Comparatively Tesco express and Costcutter got the same logic of attracting their customers to sell best quality with reasonable price . However when we analyse the competitive advantage of Tesco to overcome its fellow competitors with new innovation called Auto billing and paying system but Costcutter lacks with that facilities. opening as wel as closing times varies with Costcutter as it is opened 24 hours open and Tesco express opens from 6am in the morning and closes 10pm in the night. So all we can say is that they are the perfect competitors with having leads and falls with each other in different facts. Tesco express is using different segmentations to make the Tesco express successful among their competitors and their segmentations are geographic, usage and loyalty; On geographic segmentation they categorise their shops according to the market. They mostly were concentrating on the region where they can have the more people who are be the bread and butter consumer that means people who wants to buy one or two products at that specific period of time. Theres a brand familiarity that you dont always get from a local store and the concept is familiar through use of the superstore predecessor. On usage segmentation being an express the range are limited and choice or very little and the price is bit higher than its own Tesco extra. On the loyalty segmentation they have just rock the concept called Clubcard. They have track the customers with the card and it make them to analyse to find the exact need of customer and they serving them according to their needs. Mission Every business has its goals/objectives and works on directions set by the management. No firms can succeed without objectives and tagline of Tesco is, Every little Helps. This tagline has created a realistic statement which is motivating and creates intent in the organisation. The realistic purpose is to provide focus and direction through the conduct of the business. Specific Measurable Accurate Realistic Time bound (SMART). SMART comes into picture once SWOT analysis is completed. Strategy> Behaviour standards Tescos Marketing Objectives The main aim is to retain customer satisfaction and maintain number 1 Retail Company in the UK. To maximise sales and profit To provide reasonable price to the consumers. Marketing Environment Marketing environment and its influences. It has been divided into 2 different categories based on 4ps. Micro Environment Macro Environment Micro Environment has been divided into 4 divisions namely Suppliers Distributors Competitors Customers Macro Environment has been divided into 5 divisions namely A) Socio Cultural Environment Factors affecting demographic structure of the population, lifestyles, attitudes, cultures, issues of public and private concerns, tastes and demands. B) Technological Environment Creates new product opportunities and improve production. C) Economic Environment It determines demand and supply chain. D) Political and legal Environment Rules, laws and regulations are operated as per the Government bodies. Ex: Smoking in public places E) Ecological Environment -Factors such as global warming, pollution, recycling, packaging etc. Macro environment with Tescos principles Socio Cultural Environment Brassington and Pettitt has given definition regarding Demographic, where he briefly explains that it is the study of the measurable aspects of population structures and profiles including factors such as age , size, gender, race, occupation and location. Tesco express has widely opened across and also outside UK to satisfy customer needs and preferences. Where in it represents strengths and weakness. There are wide range of products to satisfy all ages and all classes of people. It broadens tastes and demands according to peoples lifestyle and their expectations. If it does not satisfys then customers can lose interest and faith. Technological Environment- When an organisation uses more and more different techniques then flexibility comes into picture. Tesco express operates paperless transactions. It brings out new innovation strategies to market the product as per the existing environment. The recent one which it has introduced new way of billing system call, Till , where customers can pick, pack and invoice themselves.. This new system has given new dimensions to the customers to save an extra time. Market research is carried out on a regular basis where an organisation collects information with the respect to the customer focus Economic Environment- In this Economic environment 2 key words which handles the whole market is demand and supply. When there is a demand in the market supply increases automatically, this will have a huge impact in the business environment. They concentrate on the factors affecting economic business and monitor them in order to overcome. Political and legal Environment- Each and every organisation concentrates on the government laws, rules and regulations. Tesco Express follows strict rules and regulations and gives out warning signals to the customers. It also gives smoking free environment. Ex- Smoking is prohibited Ecological Environment- It aims to set up a greenery environment in the form of waste, packaging, recycling, and also cutting carrier bag use. It converts waste into an energy source and reduces the amount of waste going to landfill by over a third and works on waste targets scheme which are reviewed and reported every week. We have taken examples of 2 like packaging and recycling. If we take packaging with the product name called Eggs. Packaging helps to protect and preserve food for longer duration and promotes the product to reach the customers in the best condition. Recycling facilities are available in all our markets except China and Turkey. Tescos future plans are to implement recycling facilities even in respective countries as mentioned to have a global impact in the marketing environment. In UK we have 600 recycling centres of our larger stores. Last year we helped customers to recycle approximately 200,000 tonnes. Market Segmentation The identification of groups of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy. (Jobber 2004) Segments can be defined on the basis of Tesco principles. ? Customer Satisfaction- customers can be pleased all the time because all the products are available under one proof so chances of pleasing them will be on higher note. They dont target individuals indeed they target on the whole. Customers have variety of products to choose and satisfy their preferences. Ex- Products are sold to all age groups with reasonable price and with most importantly good quality Methods of Segmentation Geographic It targets customers as per the location, country and also takes into consideration whether it is Rural and Urban. Before it opens any new branches, it undergoes market survey based on the customers potential within the respective location. It also makes sure that for which county products are produced, plans for the available resources so that can be used up to the fuller extent, different sets of people has different taste and preferences according to their lifestyle. Ex China and UK. In China people have different lifestyle as compared to UK. Demographic Once it does sets up the business by creating a layout of the geographic successfully, now the next part is to introduce product based on the marketing analysis which includes people age, sex, race, income, occupation, socio-economic status. It collects complete database and then goes forward. Surveys are conducted at regular intervals with the interest of not losing customers focus and interest. This reduces the negative impact on the organisation. Geo-Demographic Geo- Demographic is nothing but the combination of geographic and demographic. Organisation works on the purchasing behaviours of the people. Once it gathers the available date by doing research in first and second stage and then works as per the prescribed plan. Postcode systems can assist agencies in the new business development, customer profile and identification. Psychographic Tesco divides the market on the basis of life style and personality of the consumers. It targets people of all ages with their requirements. From grocery, eatables to liquor. Types of Target Marketing Need to include on the basis of Tescos target marketing with the inclusion of 4 ps. Undifferentiated and differentiated marketing. Let us talk about the Positioning of Tesco. In earlier days Tesco did not have the brand name but when sales started picking up and demand was on higher side, it did not compromise quality in order to reduce price and it is very convenient to the customers to purchase products as quality of products are available. Once customers got an idea how good Tesco is then Tesco gained its brand name. With the brand name Tesco started to experiment the products with greater profits and then it is managing the customers with great customer loyalty. Philosophy of entire marketing mix hinges with good positioning and failed to do so creates unsound positioning. Positioning Strategies Reasonable price Good quality More and variety of Products Clearance sales Weekend offers and Festive offers Keys to successful positioning are based on competitiveness, successful positioning, creditability and consistency. Repositioning of product Takes place when positioning of products declines. Change in customer tastes and preferences. New competitors enters the market Marketing Mix An Effective marketing mix Tesco compromises on price and does not compromises on quality More demand and more supply. Customers loyalty Refer http://www.cim.co.uk/filestore/resources/10minguides/marketingmix.pdf The Impact, positive and negative of the Tesco Express marketing mix Marketing mix is divided into 7ps but let us concentrate on 4 ps which as follows. Promotion Place Price Product. We will critically discus 4 ps in the following stages. Promotion Promotion is generally referred as awareness created towards the introduction of new product and also the availability of the existing product by means of selling activities and advertising. The main aim of promotion is to spread awareness of the products, uses and benefits. It helps the organisation to position their products in the market to reach customers. The effective tool of promotion of Tesco Express is in the form of television and email adverts, message should be clear and simple so that it can reach the targeted audience by creating a desired response. There are different types of promotions such as advertising, personal selling, public relations and sales promotions. Promotional strategy- One of the Tescos key strategies in the promotional activity is, Clubcard loyalty scheme where it has been a huge success and in turn their market share has been increased. This change has led them to be a market leader. They were giving best and competitive prices to the market, products like fresh vegetables, fish, chicken , mutton, beef and all sorts of necessary day to day needs which were outsourced from the farmers , fish, mongers , butchers directly. They have opened number of convenience stores in every possible place and therefore have a good appeal to a huge number of customers in the market environment. Therefore had a very huge response when they had introduced the club card plus debit card scheme. They not only target higher classes of people but also different classes of people. Introduction of Tesco finest and also budgeted version called Tesco value which is having very huge impact in all the classes of the people. Now it shows how they promote their market to reach different classes of people. Advertising- It can be defined as any paid form of non-personal promotion transmitted through a mass medium. The sponsor should be clearly identified and the advertisement may relate to an organisation, a product or a service. The key difference, therefore, between advertising and other forms of promotion is that it is impersonal and communicates with large numbers of people through paid media channels. (Ref 1) Each and every organisation will advertise for the products produced, Tesco has always gives ads saying that they sell cheapest product in the whole of UK and it is one of the cheapest selling supermarket, where they claim that the price of the products is at least a penny less than their competiting firm in the advertisement featuring Prunella scales and Jane Horrocks comparing bills between Tesco and other stores. Stringent rules has to be followed when it is giving comparative advertising as per UK governments rule and abides the body for advertising standards, the Committee of Advertising Practice as listed in the rules and regulations act. They also have different advertisement taglines called, Every little helps, We sell for less, 1 billion pounds off, is youre nearest the dearest, Low prices every day because we sell 10000 everyday. There have been many advertisement campaigns stating that their products are cheaper to their direct competitors. Personal selling and sales force- According to fill (2002, p. 16), personal selling can be defined as: An interpersonal communication tool which involves face to face activities under taken by individuals, often representing an organisation, in order to inform, persuade or remind an individual or group to take appropriate action, as required by the sponsors representative. (Ref 2) Tesco has been occupied in all the field of business with a brooder marketing strategy; as far as personal selling is concerned they do not need, since they vastly deal with day today products. The only personal selling that they follow is online shopping which is not related to this category of marketing. Sales Promotion- According to the institute of sales promotion, sales promotion is: According to the institute of sales promotion, sales promotion is: The store offers a wide range of promotional offers in various times, if they open a store they would give away vouchers having a 2 pound discount on every six pounds spent for every passerby, club card members, computer tokens for schools. Below are the examples of New Year sales promotion. Examples of the New Year promotions offers include: Danepak Maple Cure Back Bacon 220g, was ÂÂ £3.00, now ÂÂ £1.50 Extra Large Pineapple, was ÂÂ £3.00, now ÂÂ £1.50 Baking Potatoes 2.5kg, was ÂÂ £1.92, now ÂÂ £1 Dolmio Original Bolognese Pasta Sauce 750g, was ÂÂ £2.12, now ÂÂ £1.06 Princes Tuna Chunks In Brine 4X185g, was ÂÂ £5.39, now ÂÂ £2.69 Maryland Choc Chip Hazelnut Cookies 150g, was 86p, now 43p. Kelloggs Special K Oats and Honey 425g, was ÂÂ £2.87, now ÂÂ £1.40 New Covent Garden Plum Tomato Sweet Basil Soup 600g, was ÂÂ £1.97, now 98

Falling Behind by Robert Frank Essay -- Falling Behind, Robert Frank

Robert H. Frank’s book Falling Behind is a short, lucid, and compelling account of what is going on with the middle class†(Alexander Kemestrios Ben). That is what one reviewer on Amazon.com commented about Frank’s book Falling Behind: How Rising Inequality Harms the Middle Class. In order to engage readers and support their ideas, most argumentative nonfiction books use statistics, logical reasoning, personal anecdotes, and real-life examples. While all of these strategies such as should make an interesting and compelling argument, the question is not of how interesting the book is, but rather is it or is it not a quality argumentative nonfiction book? Before answering that question, we must first consider what makes a quality argumentative nonfiction book. A quality argumentative nonfiction book should engage readers with entertaining and unique ideas and also have well-explained and simplified ideas that are easy for the audience to understand. By these standard s, Falling Behind is partially a quality argumentative nonfiction book because, although it fully meets the criterion of having entertaining and unique ideas, it only partially meets the criterion of having well-explained and simplified ideas. In addition to being â€Å"the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell's Johnson Graduate School of Management,† Robert H. Frank is also â€Å"the co-director of the Paduano Seminar in business ethics at NYU’s Stern School of Business†(â€Å"Faculty and Research†). He earned a â€Å"B.S. in mathematics from Georgia Tech† and â€Å"an M.A. in statistics and a Ph.D. in economics† from the University of California at Berkeley (â€Å"Faculty and Research†). Frank has written and cowritten many books, as well as various... ...zon.com. Amazon, 2014. Web. 10 Feb. 2014. â€Å"Falling Behind: How Rising Inequality Harms the Middle Class.† Goodreads. Goodreads, 2014. Web. 10 Feb. 2014. Finn, Daniel. "Smart for One, Dumb for All." Commonweal 135.5 (2008): 22+. Academic OneFile. Web. 6 Feb. 2014 Frank, Robert H. Falling Behind: How Rising Inequality Harms the Middle Class. Berkeley: University of California, 2007. Print. Gross, Daniel. "Thy Neighbor’s Stash." NYTimes.com. Ed. Andrew Rosenthal. New York Times, 5 Aug. 2007. Web. 6 Feb. 2014. â€Å"Herpangina† MedlinePlus. U.S. National Library of Medicine, 3 Feb. 2014. Web. 6 Feb. 2014 "Robert H. Frank." Contemporary Authors Online. Detroit: Gale, 2013. Gale Biography In Context. Web. 5 Feb. 2014. Whaley, Mary. "Falling Behind: How Rising Inequality Harms the Middle Class." Booklist 1 July 2007: 15. EBSCO Academic Search Premier. Web. 6 Feb. 2014.

Genre Theory Essay

Genres what are they, and why are they so important in the film industry? Genres a kind of label or category something people can base what place expectations or gain a general idea of what the film is about, and will be like. However most genres will likely have a sub genre According to Goodyknootz, B. , & Jacobs, C. P. (2014) Film: From watching to seeing (2nd ed. ) CH4. â€Å"Many genres also have a variety of related Subgenres with more narrowly defined formulas and expectations. † Having these smaller classifications set giving a mix of category, and expectations allows for a lot more unique variety. Some films can often mix 4 genres into a  single film allowing the creator the free use of his imagination, however even these films ultimately will fall into a major genre category. Unfortunately genres can also cause some people to often judge a film based on it’s genre, if they’ve seen a certain film that was a Western for instance that they did not particularity enjoy they will assume all films under this genre are not worth their time. As stated in Goodyknootz, B. , & Jacobs, C. P. (2014) Film: From watching to seeing (2nd ed. ) CH4. â€Å"It is not a preordained measure of quality, despite the way some film theorists and critics might dismiss a â€Å"genre†Ã‚  movie formulaic for serious dramatic analysis† despite this genres are very important, they label the films making it easier for viewers to find the sort of movie they are wanting the see at any giving time. These labels help people make decisions when picking a film to watch, either causing them to want or not want to view certain films based on its genre characterizations. When looking at specific genres they often have their reoccurring characteristics that immediately allow that film to fall into a specific genre, for example Westerns According to Goodyknootz, B. , & Jacobs, C. P. (2014) Film: From watching to seeing (2nd ed. ) CH4. â€Å"At its GENRE THEORY 3 simplest, a Western is a man and his horse, taking on the struggles of nature and his fellow man†. Most Westerns are set in a mainframe of 1800’s-1900’s giving them the wild untamed American frontier feel, and the main characters are often outlaws or underdogs, taking out the wild west. The most recent Western film I personally have seen was 3:10 to Yuma, this movie was about a small rancher and, Civil War veteran Dan Evans who was wounded losing his leg, now after the wars end is struggling to support his wife and children. When a wanted gang leader Ben Wade is captured in his area after robbing a stagecoach, he volunteers to escort the prisoner to the train station to make the 3:10 to Yuma for $200. As Dan Evans and the law men head to the train station his group is pursued by the Outlaw Ben Wades gang of dangerous outlaws. Being set shortly after the civil war 3:10 to Yuma this puts the story in a time frame where most of the west was still very unsettled, and untamed. This film also has many 1800’s style fire fights involving revolvers and single shot rifles, pitting the gunslinger gang of murderous outlaws  against the lawmen who fight to maintain order on the frontier, and Dan Wade who fights for his family. 3:10 to Yuma is not only a Western film but the main elements that made this film so good, and the reason I personally enjoyed it was to Drama driven story of how the Outlaw Ben Wade slowly becomes friends with Civil War vet Dan Evans. As the film progresses Ben starts to understand, and sympathize with Dan Evans situation of he lost his leg and how he feels useless in supporting his family as a cripple. Near the end of the film Ben Wade begins to help Dan  Evans with getting him to the train so Dan Evans can collect the $200 bounty promised by the GENRE THEORY 4 law men. When Dan Evans finally get Ben Wade to the train his is fatally shot by the pro-suing gang but not before his son see’s him getting Ben to the train allowing him to die a hero to his son. In the end to me genres and basic storyline are a very necessary thing for movies it allows you to have a basic understand of what you’re about to watch without ruining the plot before you have to chance to dive into the story, and get the enjoyment of a fresh story for yourself.

Cooper Industries Case Study Essay

OVERVIEW: Cooper Industries is a broadly diversified manufacturer of electrical and general industrial products, and energy related machinery and equipment. The company operates in three different business segments with 21 separate profit centers. These segments include electrical and electronic, commercial and industrial, compression, drilling and energy equipment. The product line is consisted of cheap fuses to $3 million compressor tribune sets along with products such as hand tools and light fixtures. The company bid a $21-a-share tender offer to acquire Champion Spark Plug, manufacturer of auto spark plugs, as a counter offer for the Dana Corp.’s $17.50-a-share bid. Also, in the mean time, Cooper Industries was considering a $700 million bid for Cameron Iron Works. Even though purchasing either or both companies will give operational and organizational advantages, there were high financial risks involved. Undertaking both acquisitions would result in a 55% to 60% debt to capitalization ratio. ANALYSIS: Cooper Industries acquired more than 60 manufacturing companies over a thirty year span in order to increase the size and the scope of the company. Most of the acquired companies made it possible for Cooper to be independent of the outside environment and giving full control of the manufacturing process concerning their business while avoiding anti-trust allegations. Cooper basically purchased every company that is vital to its energy industry and all the side industries that effect it. From tools to fuses to cables to the drilling equipment was manufactured and distributed by the corporation’s divisions. Each acquisition is decided from a wish list that was closely examined and studied. At the time of the take over, the Management Development & Planning division would implement the corporate strategy in a period of three to five years. This involves diversification and elimination of the products that are poor sellers. In some cases the production plant is relocated and the staff is reorganized for the best efficient set up. In time all these companies are turned into profit centers. RECOMMENDATIONS: One of my first suggestions will be to consider Cameron Iron Works first since all the valves and other natural gas and petroleum products will be more beneficiary. Apparently there is more demand for Cameron’s products than the Champions. Little adjustments in the production process along with the ‘Cooperization’ adjustment will have make the company efficient in a short period of time. In contrast, Champion is considered to have 1950’s production techniques and only one product line, spark plugs, which will require tremendous changes within the company. The other option may be to purchase both of the companies, regardless of the financial risks involved. By allocating all the departments such as Management Development & Planning in the process, Cooper may turn things around. Since the beginning, Cooper’s way of acquiring companies seem to create success stories in the end. Champion still has brand name recognition in Europe and Asia (personal knowledge) which maybe taken advantage of. Major changes for the American market may take place while the revenues from the overseas sales finance the process. And once the changes are made in here, according to the demand the product line maybe readjusted for those markets. One other option for the Champion acquisition maybe to consider other possible options in the automotive parts industry. There may be other companies requiring less adjustment, and maybe turned into profit centers in less time than Champion. If buying both the companies is not possible at the time, then Cameron seems like a better option giving independence to Cooper in the valve dependence. Utilization of this company seems more of a priority at the time. However Dana may end up buying Champion if Cooper delay the acquisition.

Against the Death Penalty essays

Against the Death Penalty essays This country is founded centuries ago on the beliefs of a God fearing society. When our laws were first coming about was the Eye for an eye attitude taken into consideration? Did our founding fathers look upon the senseless acts of killing another human being as being so bad that we were willing to take the life of the murderer? What happened to the rights of the murderer because they killed? Where did it state, You killed and now you have no rights, even to live? Does that not conflict with Americas attitude The right to life, liberty, and the pursuit of happiness? Do we not owe it to the person to help them see the wrong in what they have done? To try to rehabilitate that person so they can become a member of society again and live a normal life? Not to be butchered like cattle and tossed away like a side of contaminated beef! Violating someones civil rights is the number one reason the death penalty should be abolished. The Constitution of the United States empathetically states that a person who commits a crime still retains all their basic rights. Though their rights might be limited as a result of committing the crime; as in restriction of movement (Jail Time), not able to own a firearm (Convicted Felon), or the right to vote. Nowhere will you find anything that states, You are convicted of a crime and now you are nothing but a number. From now on you will be forgotten and forsaken. In 1948 the United Nations, without dissent, adopted the Universal Declaration of Human Rights. The Declaration is a pledge among nations to promote fundamental rights as the foundation of freedom, justice, and peace in the world. It proclaims each persons right to protection from deprivation of life, and it categorically states that no one shall be subjected to cruel or degrading punishment. In 1976 the Supreme Co urt decided that the death penalty was not inherently...

Stat 1350 HW Assignment 1 Unit 1 Lessons 1-2 Essays (1781 words)

Stat 1350 HW Assignment 1 Unit 1 Lessons 1-2 Essays (1781 words) Stat 1350 - Elementary Statistics Graded Homework Assignment 1 Unit 1 - Lessons 1 and 2 1. Athletes' salaries. Here is a small part of a data set that describes Major League Baseball players as of opening day of the 2011 season: (a) What individuals does this data set describe? (b) In addition to the player's name, how many variables does the data set contain? Which of these variables take numerical values? Which of the variables are not numerical variables? (c) What do you think are the units in which each of the numerical variable salary is expressed? For example, what does itmean to give Josh Beckett's annual salary as 17,000? ( Hint: The average annual salary of a Major League Baseball player on opening day, 2011, was $3,305,393.) 2. Sampling moms. Pregnant and breast-feeding women should eat at least 12 ounces of fish and seafood per week to ensure their babies' optimal brain development, according to a coalition of top scientists from private groups and federal agencies. A nutritionist wants to know whether pregnant women are eating at least 12 ounces of fish per week. To do so, she obtains a list of the 340 members of a local chain of prenat al fitness clubs and mails a ques tionnaire to 60 of these women selected at random . Only 21 questionnaires are returned. (a) What is the variable measured in this study? (b) What is the population in this study? (c) What is the sample from which information is actually obtained? (d) What percentage of the women whom the nutritionist tried to contact responded? (e) Is this an observational study or an experiment? 3. Oatmeal and cholesterol. Does eating oatmeal reduce the level of bad cholesterol (LDL)? Here are two ways to study this question. 1. A researcher finds 500 adults over 40 who regularly eat oatmeal or products made from oatmeal. She matches each with a similar adult who does not regularly eat oatmeal or products made from oatmeal. She measures the bad cholesterol (LDL) for each adult and compares both groups. 2. Another researcher finds 1000 adults over 40 who do not regularly eat oatmeal or products made from oatmeal and are willing to participate in a study. She randomly assigns 500 of these to a diet that includes a daily breakfast of oatmeal. The other 500 continue their usual habits. After 6 months, she compares changes in LDL levels. (a) One of these studies is an observational study and the other is an experiment. Identify with study it the experiment and which study is the observational study and explain why for each. (b) Why does the experiment give more useful information about whether oatmeal reduces LDL? 4. Choose your study type. What is the best way to answer each of the questions below: an experiment, a sample survey, or an observational study that is not a sample survey? Explain your choices. (a) Is your school's basketball team called for fewer fouls in home games than in away games? (b) Are college students satisfied with the quality of recreational facilities available to them? (c) Do college students who have access to audio recordings of course lectures perform better in the course than those who don't? 5. Choose your study purpose. Give an example of a question about college students, their behavior, or their opinions that would best be answered by (a) a sample survey. (b) an observational study that is not a sample survey. (c) an experiment. 6. Definitions. What is the difference between a census and a sample survey? 7. Instant opinion. On March 29, 2007, BusinessWeek ran an online poll on their Web site and asked readers the question "Do you think Google is too powerful?" Readers clicked on one of three buttons ("Yes," "No," or "Not sure") to vote. In all, 1336 (35.9%) said "Yes," 2051 (55.1%) said "No," and 335 (9.0%) said "Not sure." (a) What is the sample size for this poll? (b) At the Web site, BusinessWeek includes the following statement about its online poll. "Note: These are surveys, not scientific polls." Explain why the poll may give unreliable information. (c) Just above the poll question was the following statement: "Google's accelerating lead in search and its moves into software and traditional advertising are sparking a

10 Companies Where Part-Time Jobs Can Mean Full-Time Benefits

10 Companies Where Part-Time Jobs Can Mean Full-Time Benefits Need to work part time, but don’t want to have to work all the jobs in order to scrape together health insurance and other necessary benefits? It’s not a great time to be in your position, given that a lot of companies are making their benefits threshold 30+ hours per week- often 40+ for retirement benefits, but there are still a lot of great companies that offer competitive benefits to folks working fewer than 30 hours per week. Here are some of the best.1. Whole FoodsIf you log 20 hours per week, you’re eligible for their full medical, dental, and vision coverage, once you’ve hit 400 hours total. These aren’t fixed or guaranteed- and management has the right to rescind, but they are out there. You’ll also be eligible for a 20% purchase discount in-store, as well as subsidized life insurance, paid sick and vacation time, stock options, and a 401(k). They also give bonuses to rank-and-file employees out of the unused leftovers of their annual labor budget.2. StarbucksAt Starbucks, you’re not an employee, you’re a â€Å"partner.† And if you average 20 hours per week, you’re eligible for competitive base pay plus health care. You might even get equity in the form of â€Å"Bean Stock.† You’ll also get PTO, a 401(k), and a 30% store discount. And their health benefits are pretty sweet, covering 100% of preventative care and women’s preventative health, as well as 70% of premium costs.3. Allegis GroupThe company formerly known as Aerotek employs nearly 10 times as many contractors and temp workers as it does full-timers. At 20+ hours per week, you’re immediately eligible for medical, dental, and vision, plus a matching 401(k) program, possible profit-sharing bonuses, disability insurance, a 529 college savings plan, and PTO.4. Lands’ EndDepending on your job, and your department, you might be eligible for dental, vision, and life insurance, plus access to the on- site medical clinic, fitness center, and day care. And, if you’re a seasonal employee willing to commit to the following year, your benefits might be extended.5. CostcoWork more than 24 hours per week, for a total of at least 180, and you’ll be eligible for their Choice Plus health plan, plus low-cost dental, a cheap in-house prescription plan, a 401(k), and an FSA, stock purchase options, disability, life, and long-term care insurance. There’s also the Care Network, providing free mental health counseling, and referrals to debt counselors and lawyers.6. LowesLowes offers part-time employees a limited medical plan, plus basic dental and vision- with no minimum hourly threshold. You pay full blast the first year, then Lowes subsidizes your coverage the next. There are also stock purchase options, a 401(k), and PTO available after 180 days.7. Trader JoesWork 30+ hours a week and get health coverage. Plus free basic dental and vision (at only 15+ hours per week!).8 . U-HaulPart time U-Haul employees don’t receive paid holidays or sick leave, or educational assistance, BUT part time workers do have access to limited medical, dental, 401(k), and stock ownership plans. Plus travel discounts through U-Haul and other companies.9. REIYou can’t do much better than REI. Average 20 hours per week, and the company will give you medical benefits, plus they pay the full cost of disability and life coverage. And there’s a sweet employee incentive plan available to all employees.10. UPSYou might need to wait a year for your full benefits to kick in, but you can get medical, dental, tuition assistance, adoption assistance, and smoking cessation support. The tuition assistance is immediately available to all new hires.

Stage writing 4 Research Paper Example | Topics and Well Written Essays - 500 words

Stage writing 4 - Research Paper Example or even viewing aggression purges angry feelings and aggressive impulses into harmless channels† (Bushman & Whitaker, 2010, 790), the authors aimed to validate whether playing violent games would serve as a form of catharsis or purging to release one’s anger. Right after the introductory paragraph, the authors made reference to other research studies made on the subject of determining the validity of the catharsis theory through violent video games. However, as clearly indicated, the authors did not aim to validate the catharsis theory but to test the hypothesis that â€Å"belief in catharsis increases attraction to violent games, especially among people who want to get rid of their anger† (Bushman & Whitaker, 790). The study was an experimental type of research with a methodology that requires the participants to complete three distinct tasks in two experiments. The analysis required multiple regression with centered predictor variables, simple-effect analysis, and 3-analysis of variance, as clearly indicated under results and discussion portions of each experiment. The authors claimed that experiments 1 and 2 generated conclusive and practically the same results which clearly validated the identified hypothesis. Bushman & Whitaker emphasized that the strong attraction to play violent video games were predominantly focused on â€Å"angry people led to believe in catharsis† (Bushman & Whitaker, 791). The claims were stated under the results and discussion portions of the article after each experimental procedure. The claims could not be absolutely validated because as the authors indicated, this is the first research which used experimental method to address the question of determining people’s being attracted to violent entertainment or to violent video games. Likewise, the authors did not indicate any limitations of their study which could include a closer focus on the gender has

Critical Issues Module 2 Paper Coursework Example | Topics and Well Written Essays - 1000 words

Critical Issues Module 2 Paper - Coursework Example Though these activities may be short-term, activity based cost reduction activities should provide a better alternative for cost management of the ongoing activities. To implement cost reduction activities in the organization, the top senior managers should be committed. The board should be willing and ready to provide the necessary resources needed. Performance management and activity-based cost reduction models is the key to success of every organization. In non profits organizations such as the Innovations theatre, Reginald Foster Dance Troupe, Century Child Care, and Center Neighborhood Settlement, performance management and activity-based cost reductions models have been applied to achieve the success of the organizations (Walsh, 2002). In the Innovations Theatre the board and the staff members perform the activities with the sole purpose of achieving organizational success. The board is clearly aware of their duties and hence seeks development for the theatre. They also articulate the vision of the theatre and work towards achieving their vision by incorporating the other workers. Duties are assigned to different groups of people. The board has also engaged in activity-based cost reductions such paying a membership fee and other annual membership dues. These will go a long way in facilitating the company’s activities. They have also expanded the theatre by establishing new home theatre. The organization also recruits new members to the board who have financial ability and other professional talents that would be helpful to the organization (Firstenberg, 2009). The member is also expected to have a high social civic standing a factor that will make the organization gain some social status. There is a free flow of communication between the workers and the board members and the workers decisions are highly valued during the meetings. This

Karsk Lanscape Essay Example | Topics and Well Written Essays - 1000 words

Karsk Lanscape - Essay Example When rain water first flows through acidic soils, it becomes much more acidic and more capable of dissolving superior quality rocks and large volume of the rock. As acidified water percolates through the cracks on limestone, it enlarges them gradually, allowing more water to get through. Continuation of this process with time enlarges the fissures to an extent they can take in entire rain water moments after falling. Underground, the water from the fissures join up to form small underground streams, causing massive and widespread corrosion and dissolution of rocks. These lead to development of underground cavities at varied depths and of different sizes. Notable karst areas include the Nullarbor Plain in Australia and Chocolate hills, Philippines among many others (Larsen, 2003). Karstification results in formation of varied features of varied sizes and at different depths. Karst topography has some small sized features on its surface collectively referred to as Karren or Lapiez. Examples of these are: As acidic rain occurs, it runs on the surface and causes dissolution of limestone or other soluble surface rock. As it keeps running over the surface, it dissolves and sculptures it with each run of water causing grooves and solution flutes on the ground. This causes a vast area of parallel flutes known by their German name Rillenkarren Vertical joints and bedding planes in limestone can be widened and enlarged by solutions to form a series of deep elongated slots called grikes. Such larger and fairly deeper features are known as grikes. These are closed depressions in karst areas, usually circular in outline. Dolines either formed by dissolution of rocks close to the surface or by underground dissolution that forms a cavity whose roof then collapses to expose a hollow depression on the surface. Sinkholes formed by dissolution of rock is are fairly well rounded

Does commercial ownership of the media encourage or inhibit democracy Essay

Does commercial ownership of the media encourage or inhibit democracy - Essay Example mercial ownership of media inhibits the social equality and freedom of people with latest development in the media industry coupled with the negative aspects of globalization. Commercial ownership of media tends to impact editorial decision of publications. The outcome of such interference on the editorial board is either to include or exclude communication which becomes the liberty of one person while it serves as a hindrance to another. Though proprietors or commercial giants are required to refrain from influencing media for economical and financial gain to maintain credibility, there are arguments that commercial influence is indispensable. The quality of communication determines the quality of the media and investigations are obstructed by political and commercial interference (McQuail, C. 1992. p.117). Transformation has been a continuous process since the beginning of civilizations. The beginning of civilization also marked the foundation for the exchange of information and content. From the age of signs and language till the current development of the information technology and the computer world, production, protection and distribution of information and images is core factor of social life. (Thompson, J.B. 1995 p.10) Media communications are produced in the social context and therefore comprise the symbolic content for the audience to perform an action. Thus when a word is spoken or communicated it becomes the basis for another person to undertake an action and set up relationship with others in the society (p.12). For example, television news channels are on the race to broadcast contemporary issues. However, in certain cases these news channels have a different stand point. Some news and reviews favor corporate by instilling the opinion that the survival of multinational companies is essential for the sustenance of a region or nation. This argument may be referred to the case of Coca Cola in India. Scientific results proved that the beverage

Should Texas have a voter ID law or not Essay Example | Topics and Well Written Essays - 1500 words

Should Texas have a voter ID law or not - Essay Example The law was allowed despite the dissenting opinion of the Supreme Court judges who indicated that the law was unconstitutional and would lead to poll tax. This essay will examine the pros and cons of the Texas having a voter ID Law. The main aim for coming up with the stricter voter ID law was to ensure that there was a reduction of fraud during the election. The most common type of fraud that is witnessed during the election is impersonation fraud, which would be curbed using the Voter ID law because the voter before voting has to produce an identification that contains their photo (Smith et al 90). By so doing, it ensures that another person does not vote on their behalf. For that reason, the enacting of voter ID laws was meant to ensure that one person one vote; hence, allowing free and fair elections. Secondly, the voter ID law is imperative to the state of Texas because it is sensible and legal because it safeguards the integrity of the polls (Langholz 731). This is an opinion given by the United States Supreme Court. The elections should be free and fair and such elections can only be achieved by ensuring that there are set out procedures that will ensure that people vote in a democratic manner. Therefore, the State of Texas enacting a law that will ensure such elections will be conducted in a democratic manner should not be challenged. Additionally, the candidates that are competing have the duty and right to be elected fairly and by ensuring that the integrity of elections is safeguarded then it becomes appropriate to have such strict elections laws. â€Å"We are pleased that the United States Supreme Court Has agreed that Texas’ Voter ID law should remain in effect for the upcoming election. The state shall continue to defend the voter ID law and remain confident that the district’s court misguided ruling will be overturned on the

The role of the women in the American family Essay

The role of the women in the American family - Essay Example This is the main argument we would like to present here: that the political pressures brought on by the women's rights movement, from the abolitionists and suffragettes in the 1830s to the feminists of later years, only added noise and color to the equal rights campaign. The movement only served to call attention to the need for such changes. But the impetus for the actual changes sprang from wars, depression and industrialization, economic prosperity, the advances of science and technology, changes in eating habits, the advent of birth control pills, etc. All these factors combined to redefine the role of the modern women. If the women's movement made any influence at all, it was only in quickening the steps in that direction. At the same time, we would like to argue that not all women are eager to be on equal footing with men and to mouth feminist slogans to achieve that cause. They find greater fulfillment in staying at home and taking care of their husbands and children than in competing with men in the workplace. To buttress these arguments, we have lined up an array of sources consisting of academic scholars, social and political scientists, historians, law and military experts, even a cooking guru. At least two of my secondary sources have been published in book form while the rest were academic journals, research or lecture papers. The primary sources come in the form of two novels. I have singled them out as references for this paper because they take up the same argument that I have postulated on the heavier influences exerted by the social environment on the changing roles of women, and on the differences of attitudes of women themselves toward women's issues. The common thread that runs through these reference materials is their acknowledgment that women have indeed come a long way. Gone forever were the days when all that society expected of a woman was for her to sit at home, help her mother around the house and wait for the "right man." I am confident that the primary sources I have chosen will be helpful in making my arguments stick, as I am of my choices of secondary references. 2. Annotation of Secondary Sources: The reading materials picked out as secondary sources for this essay all support my argument that the coming of age of women has been less the result of their militancy than a natural process of adapting to new circumstances and requirements. On the catalytic effects of war, for example, the title "How Wars Changed the Role of Women in the United States" of the piece by Joyce Bryant speaks for itself. The influence of science and technology, on the other hand, may be gleaned from the journal "Technological Modernization and the Role of Women" by professor Reid Derr of East Georgia College. At least three of the references also serve to support my view that the large number of American women who cling to their traditional roles as homemakers does not necessarily mean that there are neighborhoods in the US still adamantly opposed to women's rights. The full list of my secondary s

Should Texas have a voter ID law or not Essay Example | Topics and Well Written Essays - 1500 words

Should Texas have a voter ID law or not - Essay Example The law was allowed despite the dissenting opinion of the Supreme Court judges who indicated that the law was unconstitutional and would lead to poll tax. This essay will examine the pros and cons of the Texas having a voter ID Law. The main aim for coming up with the stricter voter ID law was to ensure that there was a reduction of fraud during the election. The most common type of fraud that is witnessed during the election is impersonation fraud, which would be curbed using the Voter ID law because the voter before voting has to produce an identification that contains their photo (Smith et al 90). By so doing, it ensures that another person does not vote on their behalf. For that reason, the enacting of voter ID laws was meant to ensure that one person one vote; hence, allowing free and fair elections. Secondly, the voter ID law is imperative to the state of Texas because it is sensible and legal because it safeguards the integrity of the polls (Langholz 731). This is an opinion given by the United States Supreme Court. The elections should be free and fair and such elections can only be achieved by ensuring that there are set out procedures that will ensure that people vote in a democratic manner. Therefore, the State of Texas enacting a law that will ensure such elections will be conducted in a democratic manner should not be challenged. Additionally, the candidates that are competing have the duty and right to be elected fairly and by ensuring that the integrity of elections is safeguarded then it becomes appropriate to have such strict elections laws. â€Å"We are pleased that the United States Supreme Court Has agreed that Texas’ Voter ID law should remain in effect for the upcoming election. The state shall continue to defend the voter ID law and remain confident that the district’s court misguided ruling will be overturned on the