Entrepreneurship Case Study Example | Topics and Well Written Essays - 750 words - 1

Entrepreneurship - Case Study Example ck estimates; the company provides a safe disposal avenue for both waste and residual stock, thereby not only reducing landfill waste, but also considerably diminishing the risk of land contamination while helping manufacturers and retailers contribute to a cleaner environment. In view of the million tonnes of waste produced by the UK food industry every year, the company is keen on expanding the amount of waste they manage to about 60,000 tonnes a year by the end of 2015, an expansion that seeks to achieve the company’s growth agenda of â€Å"more stock, more stores† (Corbishley & Gerry 4). With the expansion plans at hand, the company’s top leadership is faced with critical question of how to communicate their growth plan while retaining the support of their retail stakeholders. The company is faced with the challenge of sending consistent messages to its stakeholders as well as its retail partners, employees and the financial community, as a result of the discordance between the company’s old ‘trader’ model and its new stakeholder partnership model. Given that the company is now gradually shifting its focus from its old trader model to a client service model, it is necessary for the company to establish clear communication channels to promote flow of information from management to all stakeholders. The company’s leadership is also faced with the critical question concerning the type of governance structures to put in place to speed up decision-making while ensuring strategic alignment amongst the senior management staff. The company has to alter the manner in which it communicates its value proposition to foster long-term relationships with its suppliers, by identifying the particular aspects of the company’s business model that appeal to the suppliers and customizing these aspects for them. The company needs to put emphasis on relationship management as it embarks on the â€Å"more stock, more stores† growth agenda; the company must ensure that