The evaluation of Coca Cola Company Corporate Sustainability Report Essay

The evaluation of Coca Cola Company Corporate Sustainability Report 2012-13 against the Global Reporting Initiative 3.1 Guidelines - Essay Example The consumers and employees are very much concerned about social and environmental issues. So the company gets involved in performing all these activities to satisfy its customers and employees. CSR plays an important role in the growth and success of the company. Strategies of corporate sustainability focus on green product and services. Coca Cola’s strategies of corporate sustainability have changed over time as per its business needs and requirements. The concept of corporate sustainability is based on two vital principles. One principle focuses on increasing the resource of the company by benefiting society or environment. Another principle of corporate sustainability focuses on reducing risk of the company by increasing its business opportunities. This essay focuses on value creation process of the company by performing various sustainable approaches. According to GRI guidelines CR reporting must serve the needs of company’s stakeholders. It helps them to gain credibility. In the present time the stakeholders are using multiple channels to reach maximum number of people. The companies merge information of CR in their annual report. GRI guideline is gaining its popularity in recent years. To increase CR reporting programs GRI is putting a huge effort to promote its guidelines throughout the world. For example US and China are presently focusing more on connecting traditional standard setter with GRI program like SEC, IIFAC etc. GRI is launching a new guideline to make improvement in its standards. CR reporting will be benefited by improving global standard and performance of CR activities. Presently 80% of G 250 companies and 69% of N100 companies are following GRI guidelines and standards in developing their CR Report. Earlier these percentages were very low. According to GRI guidelines CSR reporting is an